Meet Amy Po-Ching
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Meet Amy Po-Ching *
Co-founder and Head Financial Planner.
Speaker and advocate for helping Kiwis feel clearer and more confident with money.
Amy Po-Ching is the Co-Founder and Head Financial Planner at Guardian Financial Planning. With over 2 decades in financial services, her focus is simple: helping everyday Kiwis get clear on what to do with their money, make confident decisions, and build long-term financial security.
Amy brings together financial planning, investment strategy, KiwiSaver, cashflow and retirement planning to help clients see the bigger picture. Rather than looking at financial decisions in isolation, she helps people understand how the different pieces work together — and what their right next steps are.
For Amy, good financial advice isn’t about selling products or simply chasing the highest return. It’s about understanding the life you want to create, then making smart, purposeful financial decisions that help you get there.
At 22, I walked away from my corporate job with just $500 in the bank to start what would eventually grow into a multi-million-dollar financial planning business.
The journey taught me a lot — often the hard way — but it also gave me freedom, choice, and the ability to help other everyday Kiwis build brighter financial futures.
I grew up in a hardworking family shaped by two very different cultures. From my dad’s Samoan side, I learned the importance of family, generosity, music, laughter, and food — even when money was tight. From my mum’s Kiwi side, I learned to save, be sensible, and live within your means. Their contrasting views on money often clashed, but they helped me see what I wanted for my own future — and what I didn’t.
From as early as I can remember, I was determined to “be a millionaire”, not for the money, but for the freedom it represented: a nice home, time with my kids, travel, choices and security. I had no roadmap and no financial education, but I was committed to figuring it out. And I did.
Today, I’m living the life I once dreamed of — raising my four-year-old twin boys, making memories, and building a secure future full of choices. The best part? I get to help others do the same; because we all deserve to feel financially secure, and to know, deep down, that we’re gonna be okay.
I’m on a mission to help Kiwi’s change the way they feel about money. To turn worry, stress, and uncertainty into clarity and confidence, with a clear plan to build wealth and financial security in a way that feels right for them.
Whether it’s paying down debt, learning to invest, creating passive income, or preparing for a comfortable retirement – I want everyday hardworking New Zealander’s to have access to quality financial advice so they can take control of their money and build a life that feels good now – and in the future.
Why Choose Amy
With over 2 decades in financial services, Amy Po-Ching has guided hundreds of Kiwis toward financial freedom — combining award-winning expertise with a deeply human touch.
She’s recognised for her practical, no-fluff approach to financial advice, blending strategy, structure, and heart to deliver real results. Clients trust her because she doesn’t just tell them what to do, she helps them understand why, empowering them to take control of their future with clarity and confidence.
Westpac Auckland Business Awards Finalist – Strategy & Planning
Westpac Auckland Business Awards Finalist – Employer of the Year
Built and sold a 7 figure financial planning business 2018
Biggest contributor to the financial services industry
Mortgage Broker of the Year
Who Amy Helps
Amy works with people and families who want to feel more in control of their financial future. That might include;
People who feel unsure about what to do next with their money
Families wanting a clearer plan around mortgages, KiwiSaver, investing and retirement
Home owners who want to pay down their mortgage faster
People who want to invest in property but have no idea how to start
Business owners or professionals with complex financial decisions
People who want to make sure they can be comfortable in retirement
Anyone who wants a practical financial plan that connects their money with their real life
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![A smiling woman with long dark hair, wearing a beige blazer over a red top, sitting at a wooden table in a bright room with window in background.]()
Biggest Contributor to the Financial Services industry
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![Group of people at an awards event, some holding certificates, with a large certificate in the foreground reading 'Excellence in Strategy & Planning Finalist 2017 Wealth Works,' dated August 30, 2017, and signed by officials, in a formal setting with a sign saying 'Westpac Auckland Business Awards' in the background.]()
Westpac Business Awards Finalist – Strategy & Planning
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![Television news broadcast showing a woman in Auckland wearing a pink blouse, and two anchors labeled Seven Sharp, one woman in a blue blouse and one man in a gray suit and yellow tie.]()
Trusted Media Commentator
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![A woman with long dark wavy hair wearing sunglasses on her head and an orange blouse, smiling at the camera, sitting at a table with a tablet, a cup of coffee, and a pen.]()
Built and Sold a 7 Figure Financial Planning Business
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![A woman with dark hair wearing a patterned blouse, smiling while working at a desk with multiple computer monitors, in an office with a window showing green foliage outside.]()
Mortgage Broker of the Year
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![Wannabe Cake Maker]()
Wannabe Cake Maker
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![Two people, a woman and a man, are sitting on cream-colored sofas in a room with a large camera on a tripod recording or broadcasting their conversation. The woman is smiling, the man is laughing. There is a lamp and a decorative background with yellow vases.]()
Industry Expert Guest Speaker
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![A woman with dark wavy hair, wearing a black blazer and blue blouse, smiling while talking to another woman with blonde hair in a patterned top, in an indoor setting.]()
1000+ Happy Clients over 20yrs
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![A certificate for Westpac Auckland Business Awards recognizing Wealth Works as a finalist for Employer of the Year in 2017, dated Wednesday, 30 August 2017, with signatures from officials and logos of sponsors at the bottom.]()
Westpac Business Awards Finalist – Employer of the Year
Start Them Young
Alongside helping adults create financial freedom, Amy’s also passionate about inspiring the next generation. She recently wrote her first children’s book — Bazzy & Bobo and the Orange Tree 🍊📚 — a fun, engaging story designed to teach kids simple money concepts and entrepreneurial thinking. It’s the first in the Bazzy & Bobo series, inspired by her own twin boys and her belief that financial literacy is one of the best gifts you can give your child.